Wonderhood
Wonderhood Creative Building Sets
Branding / Packaging / Illustration
The Solution
Wonderhood is a toy brand developed by two NYC moms seeking to fill a gap in the STEM toys for girls category. The highly detailed illustrations use a sophisticated color palette developed specifically for the Wonderhood brand and are printed directly on the building panels. The illustrations truly define the toy, and create a desire to collect additional building sets in order to grow the town of Wonderhood.