koolgirlposse

Plume

Plume Pleasure Products

Branding / Packaging / Naming / Copywriting

Art Direction for Plume, Photo by Shannon O'Hara
Photo by Shannon O'Hara

Pleasure Meets Discretion

Plume provides a luxury system for storing adult pleasure products. Accented with metal and leather finishes, the lacquer boxes and softcases are constructed of high end materials. The graphics elevate the brand perception, starting with the art direction of the photos in which a sumptuous bedroom setting with classic still life lighting provides the mise en scene for the lockable Plume box and zippered soft case.
Plume Moi Box Deluxe Packaging
Plume Spot UV
Plume Back Panel of Product Features
Plume Silkscreened Logo
Plume Logo Etched into Lacquered Box
Layers of contrasting matte and glossy textures, spot UVs, gold ink envelop the products. At the same time, the graphic elements include an Art Deco style feather pattern, along with a set of bespoke icons. The logo successfully works in print, etched into wood, and silkscreened on fabric.
Plume Soft Case Front of Package
Plume Soft Case Back of Package
Plume Instruction Card Front
Plume Instruction Card Back
Plume Branding Guidelines Logo Variations
Plume Branding Guidelines Typography

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