Humorous Messaging and Bold graphics:
Ingredients for a Delightful Fast-Casual Restaurant Concept
Graphic branding project for celebrity chef David Burke’s first fast-casual establishment at Foxwood's Resort & Casino in Mashantucket, CT. Richly patterned and bearing whimsical copywriting, the packaging reflect Burke’s humorous food offerings.
Architects at the Friedmutter Group played off the graphic branding elements, integrating them into the store design. The cafe interior integrated koolgirlposse graphics: hanging signage, branded video loops, and packaging.