The Solution

Woodmates is a line of innovative deck staining tools designed by Pensa NYC. For the introduction of this new line of products, Mr. Longarm required fresh branding to show the usage and benefits of each tool in the system to be sold with universal appeal to both men and women in Lowe’s.

Completed in a brief amount of time to quickly meet the client’s to-market schedule, Woodmates brand packaging accomplished many needs within the limitations of time and budget. It communicates the innovative features and functions of these wood staining tools – an empty niche that has not been filled until now – while reflecting quality and good design via its quiet confidence.