Wonderhood

Wonderhood Creative Building Sets

Branding / Packaging / Illustration

Wonderhood Cornershops Lifestyle Photo by Lucy Schaeffer
Photo by Lucy Schaeffer

The Solution

Wonderhood is a toy brand developed by two NYC moms seeking to fill a gap in the STEM toys for girls category. The highly detailed illustrations use a sophisticated color palette developed specifically for the Wonderhood brand and are printed directly on the building panels. The illustrations truly define the toy, and create a desire to collect additional building sets in order to grow the town of Wonderhood.
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