Rebranding for the CBD Wellness Market

The EVR brand of CBD products is intended to benefit the health and well-being of its users with the myriad benefits that cannibidiol offers. After extensive design exploration to clarify the brand name – pronounced "ever" – in a new logomark, the client settled on the triple-loop infinity symbol. The new mark helps to visually connect the brand name and its meaning. The new branding for EVR skews more towards a wellness-oriented look and feel with its softer looping symbol and its friendly, non-primary color palette.