A Whale Sighting at the Jersey Shore

The logo for Drifthouse Bar & Grill in Sea Bright, NJ, whimsically defines “drifthouse,” utilizing wit through visual hierarchy. The drifting house is emphasized as a solid shape; the subtly suggested humpback whale is contrasted with the water via varying line weights. The visual effect created is the silhouette of the whale within the semi-circular water enclosure.